These improvements will include an even more consistent segmentation and clarity, the promotion of the areas devoted to traditional retail (LE CUBE and MESS AROUND) and working on the identification of the various areas to improve the visitor flow.
On top of these improvements, WSN DEVELOPPEMENT will focus on the international promotion of the event, foreign customers being the group strategy's core target. Within two years, a goal should be reached and the event should welcome 50 % international visitors.
French visitors will however not be neglected and be addressed through a special communications strategy.
Who's Next Prêt-à-Porter Paris
marketing@alchempro.com
