ZegnArt, a project by Ermenegildo Zegna dedicated to the art of our time, was presented last week in Milan. The launch of ZegnArt was ratified at a meeting attended by Anna Zegna, Image Director of the Group and President of Fondazione Zegna and Severino Salvemini, professor of Business Administration at the University L. Bocconi, who traced the origins, outlines and objectives of the project; Cecilia Canziani and Simone Menegoi, curators of ZegnArt-Public, Mrs. Tasneem Mehta, Director of the Dr Bhau Daji Lad Museum in Mumbai, and Maria Luisa Frisa, curator of the first ZegnArt Special Project.
ZegnArt is a structured set of activities of the Ermenegildo Zegna Group in a contemporary context. Included under this common designation are all the various projects implemented by the company in Italy and abroad in the field of visual arts, in collaboration with artists, curators, institutions and cultural institutions.
ZegnArt is designed as an independent commitment that is both complementary and a continuation of the activities of Fondazione Zegna, and is aligned with a tradition of the family and the business that dates back to its founder Ermenegildo, ZegnArt is based on the principle of the company's strong participation in every phase of the design and implementation of each individual initiative, with the aim of creating a virtuous circle able to forge a meeting point between two worlds – that of business and that of culture.
ZegnArt is structured in three main areas, each characterized by its own mission, by a precise area of intervention and by a different curatorial system:
• Public
• Art in Global Stores
• Special Projects
This triple structure makes it possible to identify the specific aspects of each section, providing greater comprehension on the part of the public, shedding light on the differences between the areas, and positioning the commitment of the Group within the visual arts as a complex whole that is created from different coordinated actions, expressions of a unique and consistent project design.
PUBLIC
Public is a long-term project that functions as an annual format of commissions and residencies based on the principle of dialogue and mutual exchange with developing countries and their institutions. By way of an ideal combination that includes the commissioning of public artwork and a residential research grant program, Public aims to promote a new mode of exchange and cultural contamination through contemporary art.
Starting from the identification of the countries with whom a partnership could be established, one per year, the project calls for the activation of a single program split two ways: the first part calls for the onsite construction of a work of public art commissioned from an artist in mid-career from within the host country and created in collaboration with a local institution of international profile; the secondpart is the financing of a residency offered to a young artist from the host country who is invited to spend a research period in Italy.
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