'In 2006, Damon will serve as the premier resource for successful basketball marketing, helping Li-Ning to establish a professional image on and off the court.'
Jones first wore Li-Ning's 'Fei Jia' basketball shoes in a game on November 18, 2005 against the Philadelphia 76ers.
Besides the company's Cushion & Bounce technology and shock absorption technology, the 'Fei Jia' also adopts the newly-developed Arch shock absorption structure.
These and its exterior, Asian-style design combines to make the shoes eye-catching on the court.
Li-Ning will provide Jones with three types of Li-Ning shoes and sportswear in six colors this season.
According to the terms of the endorsement contract negotiated by Jones' agent Mark Termini, attorney and president of Cleveland - based sports management agency MTA Inc, Jones will wear Li-Ning basketball shoes during NBA games and he also will wear Li-Ning basketball sportswear in training.
As part of his contract with Li-Ning, Jones will appear on billboards and in other Chinese ads and a wax statue of Jones will be displayed at Li-Ning retail stores.
Li-Ning plans to invite Jones to China later this year, giving Chinese basketball fans the opportunity to enjoy the demeanor of the super shooter.
Founded in 1990, Li-Ning Co, Ltd has 2,500 stores covering every province in China, with plans to open 1,500 more by 2008.
Its corporate mission states, 'Becoming a global leading company of sporting goods - making into the world's top five sporting goods manufacturers by 2018, with the international business taking over 20 percent of the total business.
Becoming a sports brand administrator and growing up to leading roles in more than two mainstream events.'
Li-Ning Sports Goods Co Ltd
marketing@alchempro.com
