IMG Fashion is excited to announce the Mercedes-Benz Fashion Week Australia provisional Runway schedule for the Spring Summer 2012/13 season, April 30 – May 4, 2012.
Mercedes-Benz Fashion Week Australia will see some of Australia's biggest designers including Akira, Dion Lee, Josh Goot, Ellery, Zimmermann, Kirrily Johnston, Toni Maticevski, Carl Kapp, Magdalena Velevska as well as Jayson Brunsdon all unveiling their collections to local and international fashion industry heavy weights.
“The excitement is building in anticipation of what will hit the runways this season at Mercedes-Benz Fashion Week Australia and Romance was Born is a fitting kick off to the 2012 season. This schedule truly showcases the creativity and innovation of our talented Australian and visiting international designers from across Asia and North America,” says Jarrad Clark, Global Production Director, IMG Fashion.
“A fitting new chapter for Mercedes-Benz Fashion Week Australia with this inspiring line up of established and emerging designers. Mercedes-Benz is proud to be supporting such a significant event for the Australian Fashion industry and showcasing our designers to a global audience”, says Gavin Allen, General Manager Marketing Communications, Mercedes-Benz Australia.
“With the world's most beautiful harbour as a backdrop, Australian fashion designers are set to wow our local and international guests in Sydney during Mercedes-Benz Fashion Week Australia 2012,” says NSW Deputy Premier and Minister for Trade and Investment Andrew Stoner.
GINGER & SMART will be a highlight on the schedule as they celebrate their 10 year anniversary. Other regulars include Camilla, Alice McCall, Bec & Bridge, Lisa Ho, Gary Bigeni, Manning Cartell and Gail Sorronda.
Designers making their Mercedes-Benz Fashion Week Australia solo debut for 2012 include Bless'ed are the Meek, Roopa Pemmaraju, An Ode to No One, Watson X Watson, Flowers for a Vagabond, Toi et Moi Sydney, Dylan Cooper, By Johnny, Aje, and nANA jUDY. Also welcomed to the official schedule for the first time are household names and Australian icons Jenny Kee and Oroton.
Fresh from the runway at MBFW New York, Whitney Eve and WE by Whitney Eve will be presented in Australia for the first time. TV personality Whitney Port will be in attendance to introduce her eclectic and feminine contemporary collection in an installation format within the new venue space, The Box.
Renowned globally for our swimwear, a schedule highlight for overseas buyers is sure to be the swim and resort wear collection shows from designers We are Handsome, Suboo, Lisa Maree & Kooey Australia.
Menswear will also form a significant part of the 2012 proceedings with designers Christopher Esber, Song for the Mute, and Ksubi showing menswear within their collections, as well as a dedicated Men's Group show featuring: FROM BRITTEN P/L, INJURY, MilsMANIFESTO, ZSADAR, Nathan Paul Swimwear, KALB and ETIW.
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