Interesting props like a wishing well and a speaking tree added to the fun, while consumers indulged in activities like portfolio shots at the ICONIC booth wearing quirky accessories, wall climbing at Kappa, rodeo bulls at Lee Cooper, won vouchers and gifts at various kiosks and finally relaxed at the Elle lounge. Splash Fashion Paradise was a destination, where 12 Spanish dancers regaled the audiences along with human angels and stilt walkers.
The SS'12 collection presented on the runway drew inspiration from the world Aqua Mania, Out of the Blues, Survivor and Soul Searcher. Presenting a world of the choicest of trends coupled with the chicest of shapes that are classic yet bold and edgy, vivid prints, colours and designs, the well-researched Splash collection will be in stores starting now till July, 2012.
Headquartered in Dubai, Splash is Middle East's largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East and India. Founded in 1993 as a single brand store in Sharjah, Splash has grown to over 140 stores and 50 brand stores across 11 countries.
marketing@alchempro.com
