For the very first time in the history of the festival, sustainable development was honoured with the prize for ethical fashion and a conference on the subject which was held at the Dinard town hall. It was moderated by Marithé Bachellerie, Muriel de Lamarzelle, Director of Communications for the Marithé+François Girbaud label, Isabelle Quéhé and Michael Scherpe.
Isabelle Quéhé explained the fundamental principles of ethical fashion and the consequences for society. As for Marithé Bachellerie, she highlighted their involvement for over twenty years in research into reducing the environmental impact of denim treatments, a speciality of their label. The audience, attending in large numbers, was composed of professionals from fashion and textiles, journalists, representatives from the local community and individuals who are interested in responsible fashion.
Messe Frankfurt is Germany's leading trade fair organiser with € 457 million in sales and 1,769 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners, giving it a presence for its customers in more than 150 countries. Events 'made by Messe Frankfurt' take place at more than 30 locations around the globe. In 2011, Messe Frankfurt organised 101 trade fairs, of which more than half took place outside Germany.
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