Triumph, one of the world's leading lingerie and shapewear brands, challenges again young students from all over the world with the fifth Triumph Inspiration Award (TIA), the industry's leading design contest in lingerie.
After three years in Europe the TIA Grand Final will move again to Asia and will take place in Shanghai. Under the theme “Dragons and Butterflies”, as quintessential Chinese symbols that represent opposing elements, students from 31 participating countries are challenged to create a unique showpiece.
The Indian round of the contest is currently underway, where participants from across India will present their design interpretation of “Dragons and Butterflies” to an Indian panel of fashion and design experts. The finals will take place at the Grand Maratha Sheraton, Andheri on Wednesday the 2nd May 2012.
The winner of the Indian contest will then compete against 30 other national winners in Shanghai during a fashion show and event attended by world known celebrities, national press and Triumph trade partners. The students will be judged by a renowned jury of fashion, design and media, whose names are yet to be announced.
Confirming the news, Head of Sales & Marketing for India & Sri Lanka, Mr. Shalindra Fernando said, “Triumph is proud to conduct the TIA contest in India for the 5th consecutive year. This event has now cemented its place in the global fashion calendar, and is an amazing opportunity for young designers to showcase their talent and creativity. The Indian designers who have represented the country in the past have always made their mark, and we are hopeful that this year's candidate will go a step beyond that and place within the top 3 in Shanghai”.
31 winners from all over the world will go on a journey to Shanghai in October 2012 for the International Grand Final. Again this year consumers can follow news on the Triumph Inspiration Award on Facebook and have the chance to vote for their favourite design on its website. The result counts as one vote towards the jury's final decision.
The winner of the TIA 2012 will follow Boglarka Bodis' footsteps, the Hungarian winner from Triumph Inspiration Award 2011. Her extraordinary creative design “Les Fleurs du Mal” will be commercialized into a mini-collection of four pieces, containing a bra, a brief, a body and a camisole and will be available in autumn 2012 in Triumph stores worldwide, including India.
Launched in 2008, the Triumph Inspiration Award is an annual contest that recruits design student from around the globe to create unique lingerie showpieces that draw out the best of their artistic vision. About 9.300 students took part since the beginning of the contest that is now established as the industry's leading fashion design award.
The TIA Award aims to give creative young students a glimpse into the world of lingerie, encouraging their talents, stretching their capabilities and honing their skills. The main goal: to inspire young designers who will, in turn, inspire those that come after them.
Triumph International is one of the world's largest underwear manufacturers. The company enjoys a presence in over 120 countries with its core brands Triumph, sloggi, Valisère and HOM. Triumph employs more than 36,500 people and achieves a turnover of CHF 2.2 billion (2010).
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