Pure London show in line with Olympics & Paralympics
23 May '12
3 min read
In line with the Olympics and Paralympics, Pure London has moved its August show to a new date line, 19th - 21st August 2012.
The show will be positioned perfectly to complement the buying schedule of the independent fashion retail market and the multiples, during the Spring/Summer 2013 buying season.
This August will see the launch of new sections, Pure Body and Pure Junior, which will sit alongside Pure London's inspirational selection of womenswear, footwear, accessories and young fashion.
With an extra forty plus brands added to the existing 1,000 line-up and the addition of new sourcing areas such as Design Gap, Launch Accessories and The French Footwear Pavilion; Pure London continues to be an unmissable event in the international fashion buying calendar.
An exciting variety of British and international brands will show across the three day event. From sophisticated high-end bridge collections in Pure Premium showcased by brands including Isa Frignani and Sebastian Ellrich to Directional brands with a focus on design and creativity from the likes of Frau Blau, Darling, Nougat, Second Femme, Part Two, Fenn Wright Manson, James Lakeland and Fee G.
The Studio section will present an array of contemporary brands including Bitte Kai Rand and Elisa Cavaletti; while Boutique will showcase exquisite evening wear designs from Kate Fearnley, Linea Raffaelli, John Charles, Vera Mont, Maria Coca, Michaela Louisa, Mascara and Catwalk Collections as well as new to show, Jovani Fashions with an array of glamorous dresses.
Pure London's young fashion section, Spirit Young Fashion will return to the National Hall in Olympia. Presenting a diverse mix of fast-fashion and forward order womenswear, buyers can source from the likes of Koo-Ture, Heel, Forever Unique, Glamorous, Traffic People, Sugarhil Boutique, Khujo, Numph, Pepe Jeans London and Little Mistress; all aiming to tick trend boxes with a commercial dose of cutting-edge fashion.
The exciting launch of Pure Body will allow buyers looking to grow their customer base by offering lingerie, swimwear, shapewear and loungewear. Top brands to watch are Velda Lauder Corsetiere, Made by Niki Lingerie, HOTmilk and Doro. Pure Junior will house a colourful array of directional childrenswear brands.
The UK's largest footwear and accessory offer will return with top designs in jewellery, hats, handbags and sunglasses upstairs at Olympia's Gallery level. Showcasing more inspirational brands, this destination area includes a Premium Accessories section, offering boutique buyers a selection of the most sought after designs. Brands include Becksondergaard, Zandra Rhodes Handbags, Ally Capellino, Sam Ubhi, BLANK and Lola Rose.
Sitting alongside the accessory section in the Gallery Level, the footwear hall returns for another strong season, revealing a fresh variety of contemporary and designer footwear brands from the UK and overseas.
marketing@alchempro.com
