Children's fashion fair Pitti Bimbo is going green
01 Jun '12
6 min read
The “tour” begins with Pitti Bimbo – big name brands and luxury clothing for infants present elegance in a contemporary key created just for children. The offering at the heart of the fair in the Main Pavilion is enriched with close-up looks at “grown-up” fashion trends and lifestyle items for the youngest set: fragrances, jewelry, eyewear, furnishing accessories, bags and travel accessories. And new Pop Up Stores will be popping up with a wide range of colorful, fun accessories to enliven the exhibit. The names at this edition include: Bea Legami Preziosi, Caco Design, Erfurt Luxury Accessories, Le Pandorine, Lotty Dotty LLC, Nupkeet, Perla del Forte and Sonatina.
At the Lyceum we will see Apartment, a special section – now in its eight edition – with a striking new theme-setting designed by Ilaria Marelli. Apartment showcases a select group of international names in children's fashions that do research on contemporary luxury lifestyle trends and target a discriminating niche clientele. The names at this edition include: Amelia, Leoca and Pale Cloud.
For the summer edition of Pitti Bimbo Ilaria Marelli once again reinvents the space of the Lyceum with a conceptual construction, "Hortus", on "the nature and food” relationship, which refers to the overall theme WonderFood Pitti. With a garden recreated off-scale, as in painting botanical books of the Nineteenth Century, visitors will find themselves in a surreal, fresh and playful environment.
New View is carrying on its mission and this time it includes a new layout designed by Oliviero Baldini that is characterized by more open spaces and greater dialogue among the various products and collections. The section, located in Hall M on the Lower Level of the Main Pavilion features collections with high creative content and innovative brands for a demanding clientele – and as always, it is the place for experimentation in children's fashions. At New View style contaminations go beyond kidswear and reach the world of design and shelf-items with surprising special projects. The names at this edition include: Biancolatte, Caffè D'Orzo, Elfie, Hebe, Piccolo Atelier Cristina Tajariol, Pokeamoke and Scarabocchi di Patipò.
And, we absolutely have to mention the KidsroomZOOM!, presented by the design brand unduetrestella di Paola Noe' e Thomas Maitz: a special installation dedicated to the young world – pint-sized design, contemporary art, fashion and foods - that is coming to Pitti Bimbo straight from the Salone del Mobile. kidsroomZOOM! is 360° creativity, with innovative projects and special materials that range from fashion to contemporary art, design to publishing.
EcoEthic, situated in one of the Pop Up Stores areas in the Main Pavilion, is the section dedicated to green themes featuring a selection of the best brands that make sustainable fashion part of their signature. Here are firms from all over the world that produce their goods using organic and biological materials, protect local manufacturers and small communities…and at the same time work to save our planet. Brand that will participate at EcoEthic: Smafolk, Veja, Kidiwi, Kite, Stregatoccacolore, Naturapura, Frila Swissmade, Io Bio. And, amongst the new entries and returns at this edition: Thea, Coqenp?te ed Ever T. Frank Baby.
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