'Color in Action' project award winners announced

The two other finalists considered for the honor were Team Nation and Team Sense. Team Nation’s project posed the question, "How Can Color Define a Nation and its People?" The project looked at how human beings typically segregate themselves in their own territory due to geography, politics and poor education. The team focused on using color in a way that showed more commonalities rather than differences between nations. Team Sense’s project posed the question,

"Imagine If You Lost Your Eyesight Tomorrow, How Would You Experience Color?" The project focused on the challenges that the visually impaired face on a daily basis. The team set out to create a project that gave the visually impaired the opportunity to enjoy the beauty of color for themselves.

The Color in Action project gathered eight student teams and challenged them to explore pressing social issues including education, tolerance and the environment. Pantone donated its defacto standard for color communication in the graphic arts market, PANTONE PLUS SERIES, and PANTONE FASHION + HOME guides to be used for the project and rewarded the winning team with a $10,000 scholarship to help pay for tuition.

The student teams were led by instructors Tom Sieu and John Barretto, both working design professionals. Sieu, who initiated this project and leads the undergraduates, has been teaching at the Academy of Art University for eight years and is also the founder of R3lab.org, a collaborative effort to promote sustainable design. Barretto leads the graduate students involved in the project. Classroom lectures are augmented by talks and feedback from Pantone representatives including Giovanni Marra.

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