Phani Kumar bags title of 'The Complete Man'

Raymond, India’s leading textile and apparel brand crowned Mr. Phani Kumar the proud winner of its novel Model Hunt staged exclusively on the popular online platform, Facebook, as a tribute to the new-age online savvy Indian male.

The eagerly awaited Grand Finale of the Raymond Model Hunt was held at the Raymond flagship store, Bhulabhai Desai Road, Mumbai at a gala evening ceremony.

Hosted by Karishma Kotak, the Grand Finale was the culmination of a three month-long activity on Facebook, wherein model aspirants from across India expressed their interest in participating in Raymond’s first ever model hunt.

Having received around 200 serious contestants’ profiles, the 10 finalists were short-listed basis set parameters covering physical and intellectual attributes, in addition to their understanding of Raymond as a brand and its qualities.

The candidates’ fitment into the brand and values philosophy was a key parameter in deciding the 10 finalists for the Raymond Model Hunt.

The evening of June 13, 2012 witnessed the 10 finalists from across Maharashtra, MP, AP, Punjab, Delhi and Karnataka walk the ramp in the presence of judges - Supermodel and Choreographer Marc Robinson and Advertising veteran Sangeetha Swamy.

The 10 finalists have, in addition to various other rounds of competition also made videos on “what it means to be a gentleman today” as part of the short listing process. The finalists were groomed and choreographed by Marc.

The winner Mr. Phani Kumar from Hyderabad and the runner-up Mr. Sandeep Gaikwad from Mumbai were selected after intensely competitive elimination rounds including the Indian and the western wear rounds. The winners have the unique opportunity of being a part of the memorable and timeless history of Raymond.

Aniruddha Deshmukh, President – Textiles, Raymond Limited, said, “This is the first time that the iconic brand has conceptualised a unique platform Raymond for young aspiring models across India to make a mark and achieve their dreams in the world of men’s fashion.

“It was a conscious decision to run the Raymond Model Hunt exclusively on Facebook, as a tribute to the new-age social media friendly Indian male. That this model hunt has attracted the attention of India’s youth is encouraging, as we plan to expand Raymond’s presence in the social media significantly in the future. Following this activity, the Raymond Facebook Page today has over two lakh fans.”

The Raymond Complete Man, conceived two decades back is a timeless campaign appealing to audiences at any given point of time. Even as Raymond’s contemporary collections evolve with the times, the brand still caters to the different faces of 'The Complete Man'.

The Raymond Complete Man crown has redefined the careers of several ndian models such as Keith Sequeira, Parvesh Rana, Rajneesh Duggal, Deepak Bajwa, Inder Bajwa and Anuj Sachdev who have climbed the peaks of popularity in the world of fashion and films.

Raymond has the distinction of being the world's largest integrated producers of worsted suiting fabrics. As an integrated player, we provide end-to-end fabric solutions right from manufacturing worsted, woollen and linen fabrics to creating suits, trousers and apparel.

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