L'Oreal & Diesel agree to launch line of fragrances
17 Jan '06
3 min read
After some very successful licensing partnerships for their shades and for their jewelry and watches, they were looking only for the best for a special category such as fragrances, not only as far as business and product know-how is concerned, but also as far as the 'human relationship' goes.
This latter is a key ingredient of all their ventures as their ideal partner is always someone who can understand and translate the DIESEL spirit and attitude in the best product.
And the L'OREAL people just proved to be their perfect match," said Renzo Rosso, President and Founder of DIESEL.
marketing@alchempro.com
