Pitti Uomo to host 'Tokyo Fashion Week' in Italy

The Lyceum on the Fortezza grounds will showcase about 20 Japanese brands and designers – selected by Yuichi Yoshii, who has directed some of the most successful stores in Japan.

“VERSUS TOKYO” will be the main event in the “Tokyo Fashion Week in Italy” project: a special selection of iconic garments from Yuichi Yoshij’s career and a tribute to Tokyo’s fashion scene, past and present.

In addition there will be the special event “RADIO EVA”, showcasing the contemporary creative contaminations between Japanese animation and fashion, presented under the direction of the Tokyo brand FUGAHUM.

And for the Pitti Uomo top buyers and guests, in the evening of 11th January there will be a “Japanese style” party in the venue of Palazzo Capponi all’Annunziata, celebrating the brands that will be here in Florence for this special project.

The initiative will continue then in Milan, where the collections will be showcased at the Studiozeta.org.

Versus Tokyo

Here are the participating brands:

mastermind JAPAN, PHENOMENON, FACETASM, soe, DISCOVERED, WHIZ LIMITED, plumpynuts, AMBUSH, SWAGGER, .efiLevol, blackmeans, YAECA, STEAM AND THREAD, Black & Blue, HABANOS, NuGgETS, VAINL ARCHIVE, FLAPH, Terrem, T9G

Yuichi Yoshii

Yuichi Yoshii over was the proponent of the success of many fashion stores in Japan: Creative Director of Loveless, a multi-brand shop in Aoyama and founder of the exclusive concept store The Contemporary Fix, with high-end brands mostly from Tokyo.

Radio Eva

“EVANGELION” is the leading animation scene in Japan and other counties as well since the TV series started in 1995. After the movie “Evangelion: 1.0 You Are (Not) Alone” (2007), its presence went beyond the borders of the animation and gave a major impact to people by occurring many social phenomena. Based on this, its original fashion item project “Radio Eva” was debuted with a motif from the movies.

Akiyoshi Mishima

Akiyoshi Mishima is the artistic director of Radio Eva. He joined an artist unit “Enlightenment” as a core member after graduating from Osaka Communication Arts School. 

Pitti Immagine