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Fist ever Lingerie Design Week at SHANGHAI MODE LINGERIE

04 Jul '12
4 min read

once again in 2012 by providing its exhibitors with a new tool to enhance their International profile... The individual brand fashion show! Exhibiting companies will now have the option of showcasing their beauty not only through the classic, daily multi-brand fashion show, but also through the creation of a customized runway presentation just for their brand, where buyers and visitors can have a more complete view of their creative image. Several major brands are already preparing their own shows:

GUJIN, who first experimented with this concept last year, will be back this time, with a big show for their clients...

EVE'S TEMPTATION, a lingerie and loungewear brand for feminine 'fashion addicts' in the 25-40 age range, will host their own runway Show, which will include IMPETUS, the famous Portuguese brand they represent in China, and, as a bonus, they will show off their innovative shop concept within their exhibit space ...

QUEEN'D, a brand for young, trendy women, will feature their summer Loungewear collection in their own show, and, as a special event after their fashion show, will crown one lucky young lady "Miss QUEEN'D", a new face to symbolize the energy of this key homewear resource.

And, of course, when you think "Events", don't forget... the SHANGHAI MODE LINGERIE DAILY MULTI-BRAND FASHION SHOW, on-site at the trade show, at 12:30 PM on October 22nd and again on the 23'd... Exhibitor collections will take center stage under the leitmotif "Bewitched: Dualism of Seduction - Light and Shadow", a playful trend direction showing how a contemporary woman's wardrobe is made up of extremes.

EUROVET

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