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Nine West to raise funds for Fashion Targets Breast Cancer

03 Aug '12
4 min read

Nine West and the CFDA are also creating a series of Public Service Announcements with interviews from Professor of Clinical Medicine and Medical Director of the Weill Cornell Breast Center, Dr. Anne Moore, breast cancer survivors as well as CFDA members, Diane Von Furstenberg, Charlotte Ronson, Tracy Reese and Kelly Cutrone to help unite the fashion industry to spread the word. The PSA will air August 2nd.

Nine West is partnering with Fiat for Fashion's Night Out on September 6th and will host a fun and interactive event with Nigel Barker and top models at Nine West's Rockefeller Center store location. Fiat will be providing a fleet of mobile shuttles for Fashion's Night Out and into Fashion Week offering rides to VIPs. They are also donating a Fiat 500 to auction off in October with all proceeds benefitting Fashion Targets Breast Cancer.

Nine West is stepping up its social media game to bring this initiative to the next level. They will partner with photo-driven social media platform Instagram and Refinery29.com to hold Runway Relief Photo Walks in key cities across the US. Consumers are invited to participate by encouraging friends and family to sponsor their walk with a monetary donation.

Nine West

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