Over 1,000 brands present collections at Pure London

Visitors included Darkroom, Donna Ida, Browns, Black White Denim, O’Keefe, Bank, Harrods, Next, Elisabeth May Shoe Boutique, ASOS, Amazon, Choice, Snooty Frox of Harrogate, Arnotts, Hoopers, Figleaves.com, Selfridges, Pretaportobello.com, Start Boutique, Sunday Best, John Lewis, Harvey Nichols, House of Fraser, Fenwick, Net-a-porter, Black Truffle and The Dressing Room.

With over 1,000 brands and 250 new to the show, many of which presented their SS13 collections exclusively at Pure London, and the addition of new sections including Pure Body showcasing lingerie and swimwear, Pure Junior housing top childrenswear, and the French Boulevard with a selection on French accessory brands; Pure London has expanded in size opening up into the new West Hall.

‘It has been a huge show this year, it’s a show I cannot miss, I have visited every day there is just so much to see. I have found three new exciting collections, and the French Boulevard has been an interesting addition the show. Pure London is a must for buyers; it gives a great overview of the market, and is the best place to find new up and coming brands’ commented Jan Shutt, Managing Director, Sunday Best.

Exciting content on stage at Pure London has been key to a creating a positive visitor experience, with better buying and better business high on the agenda. This season saw the highest attendance at the seminars offering an unbeatable line up of speakers with over 2,550 buyers in attendance over the three days.

60 industry experts took to the three stages including founder of MJM International, Michelle Mone OBE who spoke to a packed audience on building her empire, while Brix Smith- Start took to the stage to discuss her top trends for spring / summer 13. The addition of the new Gallery Stage allowed buyers to see the accessory, footwear, lingerie and swimwear trends translated for the season and the Queen of British Fashion, Zandra Rhodes presented the launch of her handbag range.

‘I always come to Pure London, I come twice a year and I’m always very excited about it! What a show it is this season! The stands are all looking so beautiful and I think everyone has really gone for it this year! This season I was so excited about coming to see the seminars. The WGSN forecasts are always amazing! It really inspires you for the next season’ commented Janine O’Keefe from O’Keefe’s.

Tracie Charity, Merchandise Manager of Fenwick commented ‘At Pure London we are able to get inspiration, ideas and it’s always on trend. Today we have seen fantastic brands and a wide range that are a perfect fit for us! ‘International attendance was strong with visitors from Ireland, Germany, France, Spain, Italy, Scandinavia and the US with buyers visiting from over 72 counties and from as far afield as Australia, Brazil, Japan, Hong Kong and UAE. 

Pure London