Innovation, creativity, a focus on special expertise and organic or eco-friendly materials were the key elements of the Ethical Fashion Show at its tenth session, which was held at the Carrousel du Louvre from 6 to 9 September under the sponsorship of Ludmilla Pagliero, Etoile of the Paris Opera Ballet.The show presented 60 brands and welcomed 1811 visitors through its doors. It was quieter than usual despite the interest of buyers from a dozen countries. Nevertheless, a good number of exhibitors say they are satisfied with the contacts they made and the results, like Céline Montoussé from the duo Juliette Imbert & Céline Montoussé: “It was our first time as exhibitors at the Ethical Fashion Show. We are pleased with the quality contacts and boutiques we have met. A large Paris store is interested in our collection of hand knits. We are going to organise things so that our next collection responds to their requirements.”
In the light of the economic climate and the calendar, purchasing was well considered. Doreen Mashika, exhibitor and designer for the company of the same name confirms this trend: “Buyers are being very cautious. A Japanese shop that I met at the show last March has finally placed their order after careful consideration.”
Innovation, creativity, a focus on special expertise and organic or eco-friendly materials were the key elements of the Ethical Fashion Show at its #
On the other hand, plenty of firms such as Aflé Bijoux, Yefikir or Nodova have been approached by online shops which are very interested in ethical fashion. “We consider the development of this new sector against the global context of our strategy and we heighten awareness on the market for more ethical fashion,” underlines Michael Scherpe, President of Messe Frankfurt France.
Innovation, creativity, a focus on special expertise and organic or eco-friendly materials were the key elements of the Ethical Fashion Show at its #
The creativity and new trends shown by international labels were appreciated by buyers and visitors alike. The Trend Forum, designed by Nanna Pause, who proposed the theme of the 4 points of the compass, focussed on flagship products from exhibitors and the main trends in ethical fashion.
Innovation, creativity, a focus on special expertise and organic or eco-friendly materials were the key elements of the Ethical Fashion Show at its #
The ethical fashion companies are out to capture the market in shops and are giving priority to creativity in their attempt to win over buyers. Firms are working with in-house designers or style agencies to advise them to this end. For example, Nodova, a company making tagua (or vegetable ivory) jewellery, has Françoise Carré advising them on how to develop their collections. She brings a wealth of experience from the world of fashion. Similarly, Soieries de Mékong works with a designer so that the collections are perfectly attuned to the trends and there is a real consistency of style!
Innovation, creativity, a focus on special expertise and organic or eco-friendly materials were the key elements of the Ethical Fashion Show at its #
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