AEC combines Premiere with MBFW Australia

Premiere at Mercedes-Benz Fashion Week Australia Spring Summer 2013/14 April 8 to April 12, 2013 at Carriageworks.

 

Australian Exhibitions & Conferences announced that boutique trade event Premiere will run concurrently to Mercedes-Benz Fashion Week Australia #

Since its inception in 2011, Premiere has built a reputation as a unique platform for the fashion industry, offering visitors the opportunity to preview the latest collections in a professional, boutique environment. Now in an alignment over several years with IMG Fashion, Premiere will co-locate, combining their existing exhibitor inventory with the Mercedes-Benz Fashion Week Australia Designer Suite Program, resulting in the largest boutique fashion trade platform in the Southern Hemisphere. Adding to the offer, PREMIERE will also play host to fashion business seminars and education forums from leading experts around the globe.

 

Australian Exhibitions & Conferences announced that boutique trade event Premiere will run concurrently to Mercedes-Benz Fashion Week Australia #

"We are thrilled to be joining Mercedes-Benz Fashion Week Australia in this new initiative. It is an exciting time for the Australian fashion industry and we believe the two events coming together will provide designers with the opportunity to maximise sales to registered buyers of both events while extending valuable connections within the industry” Harvey Stockbridge, Managing Director of Australian Exhibitions and Conferences, organisers of Premiere.

 

Australian Exhibitions & Conferences announced that boutique trade event Premiere will run concurrently to Mercedes-Benz Fashion Week Australia #

Traditionally held in March, Premiere will now run approximately one month later from April 8 to April 12, 2013, a change that will coincide with the buying cycle of the Australian market. IMG Fashion’s desire to grow and increase the onsite offering has resulted in a change of location to Carriageworks: a move which will allow both Mercedes-Benz Fashion Week Australia and Premiere to operate from the same venue with ease.