Converse launches mudcloth shoe to assist Product RED
27 Jan '06
3 min read
Soon after, Converse gained iconic status with the creation of the Chuck Taylor All Star shoe in 1923, which went unmatched through five decades of professional basketball.
RED is a global initiative whose primary objective is to engage the private sector in the fight against AIDS in Africa by channelling funds from the sale of RED products directly to the Global Fund To Fight AIDS, Tuberculosis and Malaria.
Current partners are: American Express, Converse, Gap and Giorgio Armani.
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