Greenline lingerie design contest at China Fashion Week

2012 is an extraordinary year for China, an age that are more urgently in need of green design and green life. It is the 8th year that ‘Ordifen Cup’ China Lingerie Design Contest has been actively promoting environmental-friendly fashion. This year the contest is greenline-themed, which is a new fashion idea and design value. With this theme, the contest is aim at advocating designers of new era to seek and listen themselves’ voice of heart, free the self vitality with the sexy curve, and portray the healthy world and pursue balanced life by fashion.

In eight years, the themes of contest changes from concerning female’s fashion experience, utilize fashion connotation, inherit, protect, and innovate Chinese culture to protect earth and love world environment to drive humanistic design concept. The expanding theme and spreading view gradually enlarge the social value of contest, and also show continuously promotion and perfection of caring culture advocated by Ordifen.

As for caring about female, Chinese culture and earth environment protection, Ordifen brand not only publicize brand culture by various marketing campaign to lead the market to pay attention to fashion, traditional culture and environment protection, but also focus on the product quality. The environmental operation runs through the whole production cycles of Ordifen from manufacturing management, fabric election to product design and terminal channels. Ordifen brand and changes of Ordifen Cup China Lingerie Design Contest are recognized by different social sectors and make a significant step for stylizing and internationalizing Chinese lingerie culture.

From the “Greenline Curve”2011 to “Greenline Fashion”2012,’Ordifen Cup’ not only brings about new trend and breath of fashion, but also delivers new thinking mode and design idea for China Fashion. Holding the contest constantly drives the development of China lingerie industry.

Ordifen International Group