In honor of the launch of the new Cruise collection, DiorMag takes a look back at the history of fashion collections that were created specifically for traveling light – with elegance. “As a true native of Granville, I have sea legs,” wrote Christian Dior in his autobiography “Christian Dior and Me”. The couturier grew up facing the ocean, in his beloved family villa perched on the cliffs of Granville, in Normandy. As a boy, he contemplated fishing boats with billowing sails and the Channel Islands, which seemed so near in fine weather.
In honor of the launch of the new Cruise collection, DiorMag takes a look back at the history of fashion collections that were created specifically #
Dior grew up gazing at an infinite horizon, which cultivated his taste for travel. This passion for elsewhere would last his entire life, and live in the heart of his creations.
In honor of the launch of the new Cruise collection, DiorMag takes a look back at the history of fashion collections that were created specifically #
By 1948, he was a renowned couturier in France, and opened his house in the United States. He offered his American clients a collection called “Resort and spring”. The clothes’ colors were summery, their materials and lines light and easy to wear, their names evocative of paradise : “Bahamas”, “Honolulu”, “Palm Springs”.
In honor of the launch of the new Cruise collection, DiorMag takes a look back at the history of fashion collections that were created specifically #
In America at that time, the fashion was for cruises, long voyages aboard a steamship with stops in sunny destinations. A quest for summer in the middle of winter; warm holidays spent on distant horizons during the coldest season of the year. One had to dress accordingly. One needed a wardrobe of outfits that were easy to pack and to wear, something ideally suited to long steamboat excursions. And the notion of Cruise collections was born.
In honor of the launch of the new Cruise collection, DiorMag takes a look back at the history of fashion collections that were created specifically #
“If you travel frequently, you will need clothes that don’t take up too much space, that are light and won’t wrinkle,” Christian Dior wrote in his Little Dictionary of Fashion; and with his very first collections the designer expressed his taste for travel and marine codes (boat necks and sailor stripes).
In honor of the launch of the new Cruise collection, DiorMag takes a look back at the history of fashion collections that were created specifically #
In 1950, the press communiqué for his Resort collection specified that “Monsieur Dior has chosen for his color palette soft variations on the magnificent colors of the South Seas”, and the couturier offered his French clients wide-brimmed hats, robes for lounging and shorts in floral or gingham fabrics with names like “Bain de minuit”, “La Croisette” and “Méditerrannée” – names that chimed with the dream of sunny, never-ending vacations.
In honor of the launch of the new Cruise collection, DiorMag takes a look back at the history of fashion collections that were created specifically #
Christian Dior