Denim brand Pure Color hosted The Bonfire of the "It" Jean, an Oprah Favorite 2005.
The event will take place on Monday, February 6th at Steam, a high-end hair salon in West Hollywood.
Guests of the bonfire are invited to exchange their former mistakes -- trendy, ill-fitting designer jeans for a pair(s) of the new and extremely flattering Pure Color styles.
The "IT" jeans will be tossed into a barrel decorated to resemble flames of a fire and ultimately donated to charity.
For every pair donated the opportunity to purchase a pair of Pure Color -- the "FIT" jeans will be presented at a special event price of $35.00, (an average retail value of $155).
The brand was launched in the Fall of 2005 and quickly caught the attention of women everywhere who want a designer look and feel in a jean that fits.
It has been a best seller in stores across the country since hitting the sales floor.
Pure Color is based on three simple principals: Premium Fabrics and Washes, High Quality Construction and Precision Fit.
The collection features two essential styles -- Cosmo and Vogue -- each constructed to accommodate the curves and bodylines of women who are Sexy & Curvy.
Each style is cut higher in the back with a low-rise illusion zipper in the front.
The Cosmo fit, available in waist size 25-32, is the designer jean for a woman who looks great in her denim but doesn't care for the extreme low-rise any longer.
marketing@alchempro.com
