World's first fashion Hackathon at New York Fashion Week

The top three teams will receive the honor of presenting their concept on the world’s top fashion stage - the runway at Mercedes-Benz Fashion Week. The winner, selected by top Fashion judges, will receive $10,000 and the chance to have its app launched by the CFDA.

The Fashion Hackathon will take place Saturday through Sunday. Developers, graphic designers and entrepreneurs already occupy over 430 of the 450 available spots. About 100 teams are expected to submit their ideas. Hackathon judges include a mix of solid Tech and Fashion names - from Style.com’s editor Dirk Standen, to GAP’s Director of Global Digital & Social Media Rachel Tipograph, to Tumblr’s Fashion Evangelist Valentine Uhovski. The three final teams will prepare for the big finale under the guidance of mentors such as GILT’s founder Kevin Ryan.

“It is one of the most diverse hackathons ever held in the United States - it includes 550 hackers with a variety of backgrounds, 45% of which are women,” said Decoded Fashion co-founder Liz Bacelar. “The goal was to educate Tech creators on the needs of the Fashion industry, while showing to Fashion leaders the limitless possibilities of Tech.”

The Decoded Fashion Forum and Hackathon finale, on Feb. 14, will feature an unprecedented mix of speakers at the intersection of Fashion and Technology. The event includes keynotes by Foursquare founder Dennis Crowley and high-fashion designer Zac Posen. Speakers include Supermodel Coco Rocha, Fab.com’s Founder Bradford Shellhammer, and Designer Kimberly Ovitz.

“Decoded Fashion is the first technology event to ever take place in the tents at Mercedes-Benz Fashion Week,” said Stephanie Winston Wolkoff, Executive producer and founder of SWW Creative. “This event will inspire a monumental and positive change within the Fashion industry. The ideas and apps created in this event, with the goal to support the CFDA, will be inspiring to the industry as a whole."

The top three Hackathon teams will be presented by fashion legend and Contributing Editor at Vogue.com, Candy Pratts Price, and the winner will be selected by the following judges: CFDA’s CEO Stephen Kolb, Rebecca Minkoff’s CoFounder Uri Minkoff, designer Zac Posen and the Chairman of GILT Susan Lyne.

"This groundbreaking event, fusing the worlds of Fashion and Technology so compellingly, is a natural fit for Condé Nast,” says Drew Schutte, Chief Integration Officer. “We can't wait to see what happens when all this talent mixes together."