250 global fashion brands to feature at Pure London

Greek brand, Fabric Art, will also be highlighting unique finishing touches with their collection of hand-crafted pieces targeted at those who appreciate art, glamour and individuality. Mr. Gugu & Miss Go will be returning from Poland for a second time with their fresh, affordable and exciting collection of fully-printed catsuits and jumpsuits. 

After its successful debut last season, the Body section has attracted an incredible selection of lingerie and swimwear brands. HYD Hosiery, an Italian luxury brand specializing in high quality tights and stockings, will sit alongside French brand Deborah H, who will be launching a line of swimwear, D.Biccini.

Designed in Miami and manufactured in Italy, popular lingerie brand Cosabella will be showing their vibrant, cutting-edge designs across an extensive collection filled with colour and detail. German label, Fräulein Annie, will bring a collection of affordable luxury to Pure London with their stunning lingerie pieces.

Featuring a new multi-way bra and the best-selling waist-cinching panty in a range of colours, the collection focuses on timeless beauty with a hint of decadence inspired by the early 20th Century. Other international labels in the Body section will include Marie Antoilette, Love Me Sugar, Gatta, La Figurelle and Oscalito. 

Pure London is the UK’s favourite fashion buying destination, takes place twice yearly at London Olympia.  Home to over 1,000 contemporary and premium womenswear, young fashion, footwear and accessories brands, Pure London attracts over 12,000 visitors to each edition.

Pure London