EKRU has now introduced a Bridal Line as well. Experimenting with traditional embroidery forms and giving them a completely contemporary feel is what the brand specializes in. The forte of the brand lies in its unique and innovative blending of colours, textures, patterns and silhouettes.
Two young ladies with the right kind of technical knowledge and the fervent desire to make a mark in the Indian fashion scenario started off slowly but steadily with minor exhibitions in the metros. But with time and success things got bigger and in the course of eight years Ekru is now equipped with a strong team of in-house tailors, pattern masters, hand and machine embroiders along with finishing men.
Ekru by Ekta Jaipuria and Ruchira Kandhari presents INDIAN KALEIDOSCOPE. The culture of India refers to the way of life of the people of India. India's languages, religions, dance, music, architecture, food, and customs differ from place to place within the country, which is kaleidoscopic in essence. Travelling across this diverse land - its cities and its villages, the designer duo of Ekta and Ruchira, got their inspiration for this collection in trademark ‘EKRU’ style.
The colour palette is brightly festive, restrained only through the use of black, white and grays. Thread work and motifs borrowed from traditional textiles have been given a twist by mixing and matching. There has been a generous use of sequins and pearls. The textiles used in the collection also reflects the same diversity as the colours and motifs used – Matka for Bihar, Chanderi from MP, chiffons and woven yardages along with borders from Banaras, all finds it place in this kaleidoscopic journey.
The silhouettes are ethno – futuristic - traditional Indian silhouettes have been contrasted with Avant Garde drapes, which in turn emulates the drapes of Indian saris, creating an interesting cross current of form. Traditional A- line and tent shapes have been merged with slimed and restrained volume in the lower torso. The collection also flaunts fair amount of structured jackets, which are layered with Kalidar (paneled) inners and flared Palazzos.
The collection is predominantly formal yet relaxed and festive, ideal for a luxury traveller… a contradiction of sorts, creating just the right balance.
Ekta Jaipuria & Ruchira Kandhari
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