Graduate Fashion Week announces new initiatives for 2013

That’s why we’re determined to ensure GFW gives them the best launch pad for the future,” comments Fiona Lambert, George Brand Director

With support of title sponsors George, Graduate Fashion Week organisers are pleased to announce a new restructured schedule of events.

The plans are designed to focus a greater attention and emphasis on ALL the disciplines showcased at the four day event to help drive recruitment and in turn streamline and shorten the Gala Awards ceremony.

The new schedule will see each day of the event focusing on three or four awards with presentations taking place in a central area.  This will enable recruiters, media and other attendees at the event to see all the entries and also hear from individual judges why each winning concept was selected in its category.

The Gala day will also be restructured with one Best of Graduate Fashion Week show taking place at 4pm followed by a more concise Gala Awards show at 7.30pm, featuring only the nominees and winners of the George Gold Award, the Women’s, Men’s, Knitwear, Textiles and International Awards.

Rob Templeman, Chairman, Graduate Fashion Week, commented: “We believe the new Gala Awards format will enable all of our successful students to have a chance to showcase their winning entries.  The new format Gala day will ensure that everyone gets a chance to see how creative and exciting the students’ work is, and will be a much more intimate experience.”

Other new initiatives at the 2013 event will include a Cinema Space, Job Zone, Pop-up Shop and an interactive photographic studio.  More information on these will be available nearer the time.

Enjoying a third year of sponsorship from George at Asda, Graduate Fashion Week is firmly established as the world’s leading event for fashion graduates and every year attracts support from the international fashion cognoscenti.  Last year’s event welcomed a host of headhunters and guests including Daphne Guinness, Suzy Menkes, Jefferson Hack, Julien Macdonald, Matthew Williamson, Mary Katrantzou, Livia Firth, David Koma, Sarah Maino of Italian Vogue and Henry Holland to name a few!

Fiona Lambert, Brand Director at George comments “The George team is passionate about fashion, and we are very keen to speak to graduates about the incredibly diverse array of career opportunities that exist in this fantastic industry.  We have lots of exciting initiatives planned to ensure this year’s students will be given every opportunity to learn more about the fashion industry and ultimately we hope the event will lead them to their first job.”