Premium-luxe
Masstige, as in mass-market prestige, has challenged notions of old luxury and how we should brand, market and retail products. Now, as consumers demand more for less, the luxury sector is fighting back with a range of 'uber-luxe' offers that are set to redefine our sense of luxury once more.
Colour Futures
Key colours, tones, shades and visual and emotional textures are identified here in relation to fashion, furniture, interior and packaging directions for 07/08. Think dark colours, backlit mid-tones, the flaming, full-burn passions of Renaissance nights and rococo days – yeah, well, that's what you get from other forecasting agencies.
But here we put everything in the perspective that matters: the colours that are commercial, those that are directional and those we need to onsider longterm.
Design Notebook
Surface tattooing, vitrines and bell jars, oldworld cartography, skeletal sculpture, Hooke's Micrographia and the richly illustrated botanical drawings of 19th-century botanists and marine artists: these are just some of the many design and graphic shifts our visual trends team is picking up on for the coming year. Think old-century erudition meets new-century technologies and display ideas and you begin to get the picture.
Fashion Forecast Services' experience allows us to interpret our information sources to best meet our clients needs. To ensure our success, we coordinate and research data to align our product to a companies specific requirements.
Fashion Forecast Services
marketing@alchempro.com
