AE's 'LIVE YOUR LIFE' contest gets tremendous response
07 Mar '06
3 min read
Record numbers of young adults have signed on for a chance to chase their dreams and lead extraordinary lives in American Eagle Outfitters Inc's (AE) annual "LIVE YOUR LIFE" contest.
With quadruple the number of applicants compared to last year, AE's "LIVE YOUR LIFE" campaign has struck a cord with teens and young adults across North America.
The contest, which highlights AE's ongoing "LIVE YOUR LIFE" program, seeks to discover incredible people who want to fulfill their dreams and inspire the world.
Throughout January and February 2006, AE encouraged teens and young adults across North America to describe their hopes, inspirations, and ambitions in a 500-word essay.
From a pool of more than 20,000 people, six will be selected by the AE Live Your Life Panel based on vision creativity and clarity.
These six amazing individuals will receive the resources they need to make their dream come true, including a $500 AE wardrobe, recognition in all AE stores and on http://ae.com, and up to $25,000.
"Everyone at American Eagle is honored and humbled to help create a program that assists young adults in achieving their aspirations, whatever they are," said Susan McGalla, President and Chief Merchandising Officer, American Eagle Brand.
"LIVE YOUR LIFE" reflects the spirit and values of American Eagle Outfitters -- authentic, individual and real.
Their organization has always encouraged its customers to go after what they want and to be true to themselves, and they are overwhelmed by the number of people who have responded to their challenge."
marketing@alchempro.com
