Pitti Living - from textiles to home accessories event
20 Mar '06
4 min read
The atmosphere will be warm and lively like a creative workspace, a research center. The architecture of the pavilion will create the feeling of an atelier, well-defined, adjoining areas. The stands will be identified by slightly raised platforms with colored neon contours. A place filled with stimuli, with areas for special, small exhibits, lounge areas, music, and images.
The entrances to the fair will be marked by luminous signs and decorated with contemporary revisitations of classic outdoors symbols. The lighting will be realized in collaboration with Viabizzuno which has created the special “pl2” light, designed by Luca Emanueli and Mario Nanni, for Living.
Cristina Morozzi is the overall project coordinator; layout and settings designed by Luca Emanueli.
- Special Events And Communications
Pitti Living is a houseful of events and a privileged meeting place along the Zona Tortona circuit – Milan's new creative district – which is the place to come and go, to create associations and experience close encounters of the creative kind. Thanks to extended hours (until 10:00 p.m.) a series of events will enliven each of the 6 days of the Pitti Living experience.
- Official Presentation Of The Nazionale Italiana Design (National Italian Design Team). A project to rivendicare the made in Italy of design and to underline the importance of the teamwork. 22 unparalleled designers, all been trained with great masters, run onto the pitch to defend the colours of Italian design.
marketing@alchempro.com
