“With natural fibres high on the agenda and modern consumers understanding and appreciating the qualities of fine wool, the Woolmark logo is experiencing resurgence as one of the world’s most well-known and respected apparel-related brands in the world,” explained Robert Langtry, The Woolmark Company’s Global Chief Strategy and Marketing Officer.
“With this renewed strength, The Woolmark Company wish to provide the opportunity for the great designers of tomorrow to launch their careers and show true innovation with Merino wool through this global prize.”
During the media briefing held at Australian High Commission,New Delhi to announce the names of nominated designers,Australian High Commissioner to India, Mr Patrick Suckling said “India is the second largest market for Australian wool and I am delighted that Indian designers are participating in the International Woolmark Prize.
Through this prize, a group of emerging designers will get the chance to display their creativity with a fantastic natural Australian product. I look forward to seeing the results.”
Woolmark
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