Giorgio Armani & Gucci are ACNeilsen's world's most coveted brands
28 Mar '06
6 min read
Giorgio Armani, Gucci and Versace the top three 'most coveted' fashion brand, according to a global brand survey from ACNielsen
Italian fashion powerhouses, Giorgio Armani and Gucci are the world's most coveted designer brands according to a global online survey of 21,000 consumers in 42 countries conducted by ACNielsen.
“Giorgio Armani and Gucci topped ACNielsen's Global 'Most Coveted Fashion Brands' ranking by scoring consistently high responses from online consumers in every part of the world - a remarkable testament to the power and universal appeal of these two luxury fashion brands,” said Frank Martell, President and CEO,ACNielsen Europe
One in three consumers from the online world said they would purchase Giorgio Armani or Gucci if money was no object. The global online survey was conducted on the Internet in November 2005, asking 21,000 consumers in 42 markets across Europe, Asia Pacific, UAE, North and Latin America about their current and aspirational fashion brand purchasing.
While 12 percent of global Internet consumers today purchase Giorgio Armani and/or Gucci, 30 percent said they would buy these brands in the future if money was no object.
“Giorgio Armani and Gucci clearly understand that strong brands make for profitable businesses. They are not merely selling fashion – they are selling an image - something consumers are willing to pay a premium for.”
Giorgio Armani knew the importance of building and maintaining a strong brand when he started his business 35 years ago. Years later, Tom Ford, the designer associated with the resurrection of Gucci in the nineties, also recognized that creating a strong desirable brand would be paramount to Gucci's success. “Both these brands embody attributes their consumers desire to be associated with.”
marketing@alchempro.com
