Movado Group signs long-term license contract with LACOSTE
28 Mar '06
3 min read
"Delighted to work in partnership with Movado Group, especially because it has a long tradition of excellence and great expertise in innovative design, development and distribution," said Michel Lacoste, Chairman and CEO of LACOSTE S.A.
Cote concluded, "Company brand building approach to the watch business has enabled Movado Group to attract world-class brands and implement a selective licensing strategy with long term partners. We are very pleased to partner with LACOSTE and introduce a compelling watch assortment to the marketplace."
LACOSTE S.A. was founded in 1933 by Rene LACOSTE, a tennis superstar of the 1920's and multiple grand-slam and Davis Cup winner. To beat the heat of American summers he decided to begin manufacturing the perfect polo shirt for tennis that revolutionized men's sportswear.
From this iconic polo shirt, LACOSTE has developed a global range of lifestyle fashion clothes, shoes, fragrances, handbags, eyewear, home wear and watches that offer a contemporary sport-elegant lifestyle to discerning men and women who express their way of being in an understated way.
In 2005, 48 million items have been sold under the LACOSTE brand, representing a total wholesale turnover of 1.6 billion dollars across 110 countries through a network of 870 LACOSTE boutiques, sports shops, specialised retailers and more than 2000 clothing corners.
Movado Group Inc designs, manufactures, and distributes Movado, Ebel, Concord, ESQ, Coach, Tommy Hilfiger and Hugo Boss watches worldwide, and operates Movado boutiques and Company stores in the United States. The Company plans to launch Juicy Couture watches in fall of 2006.
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