Home breadcru News breadcru Company breadcru PPR becomes Kering

PPR becomes Kering

21 Jun '13
1 min read

Following a complete transformation undertaken since 2005, PPR announced on 22 March 2013 its project to adopt a new name, Kering, to reflect its new identity.

The Group’s annual general meeting, held on 18 June 2013, approved the resolution relating to its name change, which becomes effective from June 18.

Kering is now a cohesive, international group focused on a single business: apparel and accessories, across an ensemble of powerful brands, all with strong potential for growth, in two segments: Luxury and Sport & Lifestyle.

About Kering

A world leader in apparel and accessories, Kering develops an ensemble of powerful Luxury and Sport & Lifestyle brands: Gucci, Bottega Veneta, Saint Laurent, Alexander McQueen, McQ, Balenciaga, Brioni, Christopher Kane, Stella McCartney, Sergio Rossi, Boucheron, Girard-Perregaux, JeanRichard, Qeelin, Puma, Volcom, Cobra, Electric and Tretorn. By ‘empowering imagination’ in the fullest sense, Kering encourages its brands to reach their potential, in the most sustainable manner

Kering

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