The result was an increase of over 50% in traffic to a new, a 28% increase in website sign-ups, and, following on from this, an increase in footfall at McArthurGlen's centres.
Clare Hopgood, McArthurGlen's Digital Marketing Manager, says: "Having one unified strategy meant that we were able to use our marketing spend smartly and efficiently.
"We were able to see the bigger picture and at the same time we had the flexibility to support promotions, events and other marketing activities at centre level. The consolidation made it much easier for potential and existing shoppers to find McArthurGlen's centres online, which in turn drove footfall."
McArthurGlen's campaign was carried out in partnership with the company's digital agency Propellernet, which also won the Digital Agency of the Year Award.
McArthurGlen
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