Home breadcru News breadcru Company breadcru Wal-Mart to introduce new urban menswear line

Wal-Mart to introduce new urban menswear line

30 Mar '06
2 min read

-- Adopting a more disciplined approach to customer research

-- Opening a New York trend office responsible for identifying fashion trends emerging around the world and integrating them into Wal-Mart's range of apparel brands

-- Clearly defining and differentiating the company's existing brands to help customers make choices

-- Training a special group of merchandisers to use layout, display and product selection to improve the shopping experience.

Wal-Mart Stores Inc operates Wal-Mart Stores, Supercenters, Neighborhood Markets and SAM'S CLUB locations in the United States. It also operates in Argentina, Brazil, Canada, China, Costa Rica, El Salvador, Germany, Guatemala, Honduras, Japan, Mexico, Nicaragua, Puerto Rico, South Korea and the United Kingdom.

Wal-Mart Stores Inc

Get Free Weekly Market Insights Newsletter

Receive daily prices and market insights straight to your inbox. Subscribe to AlchemPro Weekly!