Maidenform tailored full-support bra fits in perfectly
31 Mar '06
3 min read
Global intimate apparel company, Maidenform made point that if you are tired of your underwire digging into your sides? Do you crave a bra that actually molds to your bust? The wait is over! Maidenform's new patent-pending Flex-to-Fit feature is the answer to all your bra desires! The feature, available on Maidenform full-support bras, offers the full-busted woman a comfortable, custom-like fit that embraces her curves and provides sensational shape, coverage and support.
The Flex-to-Fit feature is an innovative inner cup release designed to expand and retract for the perfect amount of coverage, support and shaping where a woman needs it most. The gusset is located in the inner portion of the cup between the wire channel and the two-way stretch foam. Made of power mesh fabric, it adjusts to fit the shape of a woman's bust.
"All women carry differently and, in some cases, a woman's bust size can change slightly from day to day," says Norah Alberto, Maidenform's Senior Style Director. "Our new Flex-to-Fit technology offers a great solution. The inner cup release allows our full-support bras to adjust perfectly to a woman's body, providing exactly what women with fuller busts desire most - the perfect amount of support, shaping and coverage for her!"
Maidenform full-support bras will now also feature rigid shoulder straps in the front that graduate into stretch straps in the back for added comfort and support. So full-figured women can say goodbye to bruised shoulders forever!
marketing@alchempro.com
