New Era to launch 'Authentic Fit' tour at Dodgers Stadium
31 Mar '06
2 min read
New Era Cap Co Inc, the exclusive maker and marketer of Major League Baseball's official uniform cap, will launch the 'Authentic Fit' tour, an interactive mobile tour, during the Los Angles Dodgers 2006 home opener at Dodgers Stadium on Monday, April 3rd 2006.
The tour will visit ballparks across the country during the next eight months; cities include Atlanta, Chicago, Detroit, Los Angeles, Miami, New York, Philadelphia and Washington, DC.
The 'Authentic Fit' tour will bring the essence of New Era's baseball cap to baseball fans far and wide. Exhibited on a customized 53-foot trailer, visitors will see, step by step, how New Era makes its baseball caps through its famed 22-step cap making process.
New Era Cap's VP of Global Marketing, John DeWaal said, "New Era's baseball caps have been an integral part of baseball since the 1930s."
"From Major League ballparks to sandlots worldwide, New Era's baseball caps have fit on and off the field. That is a history we are proud to share with sports fans everywhere," DeWaal added.
The 'Authentic Fit' tour will run simultaneously with New Era's 'Fit for the Streets' tour, which launched in February during the 2006 NBA All Star Weekend in Houston, Texas.
The 'Authentic Fit' and the 'Fit for the Streets' tours were created and will be managed by Buzztone Inc, an integrated marketing firm based in New York and Los Angeles, and will be supported with GPS technology and tracked through web portals on neweracap.com.
marketing@alchempro.com
