Few other names were also discussed internally, but given the synergies between the brand and the iconic style status of Sushmita, the decision the use her was a unanimous one.
A multi-media brand campaign was then developed with her in mind and will break around mid April.” Sushmita's popularity in metros as well as smaller towns will be an added asset in building the brand popularity across India.
The brand will be launched on National basis and will be available in all leading home-textile outlets in 85 cities across the country. Additionally, with 30 exclusive brand outlets planned over the next six months, the Indian home textiles buyer is definitely going to feel pampered with the launch of Carmichael House.
S Kumars Nationwide Limited
marketing@alchempro.com
