Elizabeth Arden signs fragrance contract with Mariah Carey
06 Apr '06
2 min read
Global prestige beauty products company Elizabeth Arden Inc has signed an exclusive global licensing agreement with Mariah Carey, the internationally acclaimed music star, to develop and market her own line of fragrance products.
The licensing agreement includes the development, marketing, and distribution of fragrances with Mariah Carey's exclusive endorsement. The first fragrance will debut in prestige department stores in the spring of 2007. Mariah will be personally involved in all aspects of product development, packaging and marketing.
With her unique talent and signature vocal abilities, Mariah Carey is one of the most popular and widely acclaimed talents in music. As a singer, writer, producer and artist, Carey has been recognized with the most prestigious accolades in the industry including five Grammy Awards, eight American Music Awards, Billboard's "Artist of the Decade" Award and the World Music Award for "World's Best Selling Female Artist of the Millennium" to name a few. As the best-selling female performer of all time, Mariah Carey has continuously raised the bar with over 160 million records sold. She has had 17 #1's, tying her with Elvis Presley, and sets the standard of excellence within the music industry. As an artist revered worldwide, her boundless talent and success is unmatched across the globe.
Financial terms of the agreement were not disclosed.
Elizabeth Arden is a global prestige fragrance and beauty products company. The Company's portfolio of leading brands includes the Elizabeth Arden fragrance brands Red Door, Red Door Revealed, Elizabeth Arden Green Tea, Elizabeth Arden 5th avenue, Elizabeth Arden Provocative Woman; the Elizabeth Taylor fragrance brands White Diamonds Elizabeth Taylor and Elizabeth Taylor's Passion, the fragrance brands of Britney Spears, curious BRITNEY SPEARS.
IN CONTROL curious BRITNEY SPEARS, and fantasy BRITNEY SPEARS; the Daytona 500 and GANT adventure men's fragrances, White Shoulders; Geoffrey Beene's Grey Flannel; Halston and Halston Z-14(, PS Fine Cologne for Men, Design; Wings; the Elizabeth Arden skincare lines, including Ceramides, Prevage Anti-Aging Treatment and Elizabeth Arden Eight Hour Cream; and the Elizabeth Arden color cosmetics line.
marketing@alchempro.com
