The inspiration of the store focuses around light and energy, and Paiva encompasses both of these elements. Paiva means sun diety or "of the light" -- and light is a source of strength and energy for women, as is fitness a source of energy and strength for active women. The concept embodies the idea of "Energy from Within" -- women who shop in the store will discover energy within themselves and within the store.
The Paiva store is luxurious, clean and simple. Each element of the store was designed with the female customer in mind. This includes everything from the bamboo floors to the mobile wall units to the fitting rooms, which are easily accessible for strollers.
In the first year, Paiva plans to open 15 stores in order to test different markets, types of malls and locations. Paiva has identified over 200 malls that they believe can support a Paiva store. Later in the year, Paiva will open stores in Dallas, Boston, Chicago, Orlando, Florida, Lake Grove, New York and King of Prussia, Pennsylvania among others.
Finish Line Inc is one of the nation's leading athletic specialty retailers offering the best selection of footwear, apparel and accessories for men, women and kids. Finish Line is publicly traded on the NASDAQ National Market under the symbol FINL and currently operates 659 Finish Line stores in 48 states and online. In addition, the Company also operates 51 Man Alive stores in 13 states. To learn more about Finish Line, visit http://www.finishline.com and to learn more about Man Alive visit http://www.manalive.com.
marketing@alchempro.com
