Timex, well-known watch brand has unveiled Opex, a French brand of women's watches from Timex group's international operation. This brand has been marketed for experimentation in two exclusive showrooms in Delhi.
Opex is 14 year old 'boutique brand' sold only at France, Belgium, the US and China, said Aarushi Agarwal, Marketing Manager, Timex India.
Opex is considered a premium brand in France but its price range in India will between Rs2,000 to 6,000.
This kind of prices is set only to change the mind set of people that French fashion goods are expensive.
Opex collection offers all occasion watches from black tie event to a poolside party or corporate meeting, said Aarushi.
Opex watch is not only for wrist but is made to wear around neck, as a waist belt, as ankle and armlet.
marketing@alchempro.com
