Head of Marketing, adidas Emerging Markets, Walter Bruppacher, says his company always looks for improvement and provide its customers with original product concepts.
Leading sportswear brand, now reintroduces adicolor, footwear customization that allows the buyer to produce their own, unique pair of training shoes.
All in white, with sophisticated customization apparatus, the company has integrated some of the most iconic and adored pieces from its adidas collection.
Adidas in collaboration with other leading companies is likely to produce original and totally unique pieces based on iconic footwear and attire of times of yore.
The outcome of strikingly affluent compilation from an enormous pool of talent encapsulates the adicolor impression.
On buying white adidas training shoes, the purchaser gets waterproof stay-fast coloring pens which when used changes the surface of the adicolor shoes.
This accessory helps consumers create their own, one-off product and demonstrate their unique style.
It will be available in adidas Sport Performance stores and exclusive retail outlets in the Middle East from April 2006.
Those prossessing artistic flare can log on to www.adidas.com/adicolor and enter the adicolor competition.
Selected design shall join the prestigious line-up of adicolor ingenious partners and become the final collaborator in the adicolor assignment.
marketing@alchempro.com
