Timberland committed to protect & preserve water supplies globally
20 Apr '06
3 min read
As concerns about global warming and its impact on the environment increase, The Timberland Company is focusing its annual Earth Day activities on initiatives to help protect and preserve one of our greatest natural resources - water.
Recent research suggests that if nothing is done to protect and preserve global waters, seven billion people in 60 countries will face moderate to severe water scarcity in the decades to come.
Continuing a tradition of global volunteerism, Timberland employees, along with community partners, consumers and retail customers, will celebrate Earth Day in 26 countries at 140 service locations from New York City to Hong Kong and Paris to Madrid by hosting and participating in community service events. The nearly 7,000 volunteers at Timberland's Earth Day events will serve an estimated 46,000 hours.
Jeffrey Swartz, Timberland's President and CEO, said, "Poor water quality has dramatic negative impacts on human health, natural habitats and bio-diversity; fortunately, it's an issue we can all help to improve."
"Although Timberland's commitment to environmental stewardship is year-round, Earth Day gives us an occasion to focus on the importance of our world's water supply and other natural resources, and our ability to better preserve them," he added.
This year, Timberland's Earth Day projects are designed to help restore habitats that filter and store fresh water in communities where the company's retail stores, factories and distribution centers are located. Volunteers will also clean up debris along oceans and rivers to decrease the erosion of shorelines caused by pollution. Examples of service events taking place around the globe include:
marketing@alchempro.com
