Mahendra Singh Dhoni, dashing wicketkeeper of Indian cricket has just been signed on by Sonata watches to endorse its brand for next two years.
Number one watch brand in country needs No 1 cricketer to endorse it and no one could have been a better choice than No.1 ODI batsman in the world, said C Srinivasan, Business Head, Sonata.
Dhoni stands for reliability and credibility and Sonata and Dhoni will create a unique impression in the market, said Srinivasan.
Sonata is a brand which is meant for unconventional achiever, who is wanting to make a unique impression.
Sonata embodies freshness and aggressive attitude which stands for Indianness, consistency and reliability, said Dhoni.
Sonata has achieved sales volume of over 40 lakh units with extensive retail network of over 10,000 dealers.
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