Spaeking about the innovative initiative, G Srinivas Krishna, GM, Coca Cola India stated that it provides an ideal opportunity to bring people of India closer together through football.
Adidas, being official partner, supplier and licensee of FIFA World Cup 2006, will supply hundreds of thousands of products for referees, ball boys, stewards, volunteers and flag bearers.
In addition to this, host Germany, along with players from Argentina, France, Japan, Spain and Trinidad and Tobago will all be wearing Adidas' apparel.
Some of world's top players such as David Beckham, Michael Ballack, Steven Gerrard, Kaká, Juninho, Nigel de Gong, Zinédine Zidane, Patrick Vieira, Raúl, Juan Román Riquelme, Alessandro Nesta and many more will wear Adidas' footwear.
Coca-Cola has had a long formal association with FIFA. The firm was official sponsor of FIFA World Cup that began in 1978.
Coca-Cola has to its credit the stadium advertising rights at every World Cup since 1950.
This partnership was extended for another 16 years until 2022, in November 2005.
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