New online store, MyShape.com plans to introduce a new concept of retailing by wanting to match ready-made clothes with real women's bodies.
MyShape.com founder Louise Wannier is confident as she was instrumental in taking Gemstar Development Corp., inventor of VCR Plus TV taping system, to a $65 million business in three years.
It's about good fashion for that person, based on their shape and their personal preferences, Wannier said. It's solving a major problem that so many women face.
California based site, Altadena has created a patent-pending database called Shapematch for women who spend more than $1,000 a year on off-thAltadenae shelf apparels.
Marshal Cohen of NPD Group agreed of the idea's possibilities.
Ilse Metchek of California Fashion Association believes Myshape.com site would be of use to a very small niche market.
marketing@alchempro.com
