Nuance-Watson HK store revamp improves brands' visibility
02 May '06
3 min read
The fixtures have built-in storage space to warrant products are readily available when requested. The display units allow great flexibility for different promotional setups to appeal to customers. Responding to the tremendous growth of visitors from mainland China, simplified Chinese has been added into the tickets.
All these details reinforce and reflect the operator's and the brands' focus on customer needs. The revamp has given customers a broader perception of the brands' offers at the store and presents a fresh, dynamic and innovative shopping atmosphere.
It has already proved to work well to drive sales in the cosmetic category in the first quarter of 2006.
Through close collaboration with the brands, Nuance-Watson will continue to bring a world-class airport environment and experience for discerning travellers.
Nuance-Watson (HK) Limited - Nuance-Watson (HK) Limited, a joint venture between the A.S. Watson Group and The Nuance Group, is the largest retailer at Hong Kong International Airport.
NUANCE is a leading travel retailer based in Swtizerland.
marketing@alchempro.com
