Francesca & Veronica Feleppa will be brought to the show by COOL HUNTER, an Italian association that aids the business development of emerging Italian fashion designers. The brand will present their colourful SS15 collection of stylish evening and occasionwear, with a focus on unique detailing and high-quality finishes. Alice de Bellis, La Femme, Gaiofatto and Paglia Milano will also be brought to Pure London with COOL HUNTER this season. Italian label Tèr de Caractère will showcase their trend-led pieces, which features casual-luxe styles, curved lines and subtle prints for a wholly sophisticated yet laid-back collection. Also exhibiting at Pure London is Korean brand Choiboko, whose pieces feature paintings by contemporary artists that have been reworked to create fashion as ‘practical art’.
Over 700 acclaimed UK and international brands will take over London Olympia this August at Pure London, the premium event for progressive fashion #
The line-up of exhibitors in Agenda also includes D.Efect, Lei Lou, Pomandere, Walkboxx & Silkboxx, Melinda Looi, Ana Alcazar, Whiite, and Code Le Vush.
Over 700 acclaimed UK and international brands will take over London Olympia this August at Pure London, the premium event for progressive fashion #
Pure London
marketing@alchempro.com
