85 percent of buyers came to Pure in order to source new brands and in February spent a third more budget than the previous year, and 60 percent picked up valuable trend information at the show.
Young British talent this season will include Mavi Jeans, Fever and Urban by Pink Soda, inspirational international brands such as Pennyblack, Noa Noa, Lin n Laundry, Fenn Wright Manson and Sandwich, and accessory collections like Adele Marie, Billy Bag, Pilgrim plus launches from Emmerson and Made, while independently edited catwalks and fashion forecasts will help satisfy even the most trend-hungry.