Swatch Group to develop a brand new watch collection for ASICS Corp
09 May '06
1 min read
Endura SA, a Swatch Group Company, announced signature of a global licensing agreement with the international sporting goods leading company, ASICS Corporation.
With its proven expertise in producing quality private label watches, Endura will create a totally new collection of timepieces to express the values and cutting-edge technology of the ASICS brand and products.
In Spring 2007, the new ASICS watch collection will be ready for action with an international debut at the Baselworld Watch and Jewellery Show in March.
The ASICS timepieces will underline the sports shoe manufacturer's proven commitment to providing serious athletes with technically advanced products.
Each timepiece will complement the wearer's individual goals with precision, reliability and style.
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